Win the Hearts of Analysts
Analyst relations isn’t rocket science – it’s relationship science. Kind of like most everything in life. Group of business people assembling jigsaw puzzle Analysts at research firms are human. Just like you. But all too often I see people treat analyst relations like a bad PR rep treats the media. Stop trying to market to them. Or sell them on your company or product or service.
Boost Your Agency Win Rate
Suffering from a lower than average win rate? Here are 10 things that might be having a (negative) impact on your win rate:
Insource or Outsource?
It’s a difficult decision. Should you hire someone – and take a risk that they may not be the right fit or have the exact skills you need? Or, should you let an outside partner handle your marketing for now?